Make your case

Leveraging the art and science of influence and persuasion

Influence and persuasion are skills which encourage others to think, feel and do things they might not have not have otherwise done. These skills are essential in driving change, building trust, and achieving success in both personal and professional settings.

In this session, we will uncover the science behind what motivates people, learn evidence-based techniques to communicate effectively, and explore a series of tactics which compel and inspire action.

Whether you’re leading a team, negotiating deals, or fostering collaboration, by the end of this session you will have a series of tools to amplify your impact, improve your argument and make your case.

Key themes:

Understanding the role of influence in leadership and relationships
Ethical foundations of persuasion and its limitations
The power of reciprocity, scarcity, authority, consistency, liking, and consensus
Using stories and data to resonate emotionally and logically
Overcoming resistance and building belief
Flexing your style and approach in a variety of scenarios